Digital Marketing and Social Media Marketing: Everything To Know

Digital marketing and social media marketing often get tangled up in conversation, with many using the terms as if they’re one and the same. However, this mix-up can lead to confusion, especially for those just dipping their toes into the world of marketing. 

Social media marketing is all about leveraging platforms like Facebook, Instagram, and Twitter to engage with your audience and promote your brand. Digital marketing, however, casts a wider net, embracing all digital channels and electronic devices to get your business noticed. 

Drawing from over two decades of experience in digital marketing, I’m here to discuss the intricacies of both concepts, offering clarity and insight to distinguish between the two effectively in this guide.