11 Small Business Trends & Predictions to watch for in 2024

For
some
reason,
we
all
think
we’re
immune
to
cyber-attacks
and
that
such
breaches
will
only
target
“others”.
Yet,
the
reality
is
that
cyber
attackers,
with
their
sophisticated
social
engineering
tactics,
are
more
than
willing
to
prove
that
belief
wrong,
targeting
businesses
that
consider
themselves
immune.
Fortunately,
awareness
around
cybersecurity
is
on
the
rise
amongst
small
businesses.
It’s
becoming
clear
that
basic
measures
like
employee
training
and
temporary
passwords
are
no
longer
sufficient.
As
a
result,
small
businesses
are
now
allocating
specific
budgets
towards
cybersecurity,
establishing
robust
defense
policies
that
include
third-party
vendors,
and
embracing
multi-factor
authentication.